Privacy policy

Privacy Policy

OBJECTIVE, SCOPE & APPLICABILITY

Purpose Beauty is a brand owned and operated by Harier Consumer Products Pvt. Ltd. (“Company”, “we”, “our”, “us”). We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you access or use purposebeauty.in, related mobile platforms, or services connected with the purchase of our products (collectively, the “Platform”).

This Policy applies only to information collected through the Platform and does not cover information collected offline or through third-party websites and services not controlled by us.

By accessing or using the Platform, you consent to the collection, processing, and use of your information as described in this Policy. If you do not agree, please discontinue use of the Platform.

You also consent to receiving service-related communications, including order updates and transactional messages, even if your number is registered under applicable Do Not Disturb (DND) regulations, in accordance with Indian telecom rules.

PERSONAL INFORMATION — WHAT IT MEANS

“Personal Information” refers to any information that identifies you directly or indirectly, including information that can reasonably be linked to you. It excludes publicly available information or information required to be disclosed under applicable law.

HOW WE COLLECT INFORMATION

We collect personal information through the following methods:

1. Information You Provide

When you:

  • Register or create an account
  • Place an order
  • Subscribe to communications
  • Contact customer support
  • Participate in surveys or promotions

This may include your name, email address, shipping/billing address, phone number, and transaction details.

2. Automatic Collection

When you interact with the Platform, we may automatically collect:

  • Device and browser information
  • IP address
  • Usage patterns and browsing behavior
  • Cookies and analytics data

These technologies help improve website performance, personalization, analytics, and security.

3. Third-Party Sources

We may receive delivery updates, marketing preferences, or promotional engagement data from authorized partners, subject to applicable consent.

TYPES OF INFORMATION WE COLLECT

We may collect the following categories of information:

  • Identity and contact details
  • Delivery and transaction information
  • Device and technical information
  • Preferences, feedback, and usage behavior
  • Payment information processed securely through third-party payment gateways (we do not store full card details)

We collect only information that is reasonably necessary to operate and improve our services.

PURPOSE OF COLLECTION

We use personal information to:

  • Process and fulfill orders
  • Deliver products and services
  • Provide customer support
  • Send order updates and service communications
  • Improve Platform functionality and user experience
  • Conduct analytics and internal research
  • Personalize content, offers, and recommendations
  • Prevent fraud and enhance security
  • Comply with applicable legal obligations

LEGAL BASIS FOR PROCESSING

We process personal information based on:

  • Performance of contractual obligations
  • Legitimate business interests
  • Compliance with legal requirements
  • Your consent, where applicable

You may withdraw your consent at any time by contacting us (see Contact section below). Withdrawal does not affect lawful processing carried out prior to the request.

STORAGE & SECURITY

Personal information may be stored on secure servers or trusted cloud infrastructure. We implement administrative, technical, and physical safeguards to protect information against unauthorized access, misuse, alteration, or disclosure.

While we follow industry-standard security measures, no system can guarantee absolute security.

DATA RETENTION

We retain personal information only as long as necessary for business, legal, or regulatory purposes. When no longer required, information is securely deleted or anonymized.

ANONYMIZED & AGGREGATED DATA

We may generate anonymized and aggregated data that does not identify you. This data may be used for research, analytics, business intelligence, and performance improvement.

MARKETING & OPT-OUT OPTIONS

You may opt out of promotional communications by:

  • Clicking the unsubscribe link in emails
  • Updating account preferences
  • Contacting customer support

Transactional and service-related communications (such as order confirmations and delivery updates) cannot be opted out of while you continue using the Platform.

WITHDRAWAL OF CONSENT

You may withdraw consent for processing by contacting us. Withdrawal does not affect lawful processing conducted prior to your request.

USER CONTENT

Reviews, comments, or other content posted publicly on the Platform may be visible to other users. We are not responsible for third-party use of publicly shared information.

THIRD-PARTY LINKS & ANALYTICS

The Platform may contain links to third-party services. We are not responsible for their privacy practices or content.

We may use analytics providers (such as Google Analytics) to understand usage patterns. These providers may use cookies and tracking technologies in accordance with their own privacy policies.

EMPLOYMENT INFORMATION

Information submitted for job opportunities is used solely for recruitment purposes and handled confidentially.

SECURITY MEASURES

We employ:

  • Secure networks and encryption protocols
  • Restricted access controls
  • Confidentiality safeguards
  • Regular system monitoring and security reviews

Despite these measures, users acknowledge inherent risks associated with internet usage.

POLICY UPDATES

We may update this Privacy Policy from time to time. Changes become effective upon posting on the Platform. Continued use of the Platform indicates acceptance of the updated Policy.

CONTACT INFORMATION

For privacy-related questions, concerns, or requests:

Harier Consumer Products Pvt. Ltd. — Purpose Beauty
Email: caret@purposebeauty.in
Phone: +91 92577 20505